Showing posts with label New York Times. Show all posts
Showing posts with label New York Times. Show all posts

Thursday, April 27, 2017

Minimize Contagion & Impact of "Non-Credible" News? An Open Source Idea for a Pragmatic yet Audacious Project To Support Democracy

Executive Summary: News and journalistic organizations believe that "non-credible" news will invariably seek to impact key democratic processes like elections across democratic societies going forward. Case in point: France. Some approaches have already been implemented by Facebook, Google and news organizations. Can a digital approach (project?) become part of democratic institutions that support a democratic society? 

Yes! Below is one approach to protect democratic processes digitally- implementable in many ways, open sourced, free to use as necessary in your part of the world. Details of this approach have been continually fleshed, augmented and shared since late 2016. From the desk of no-substitute-for-transparent-democratic-institutions-and-journalistic-standards-but-there-are-still-gaps.

Why Now?

Some would argue that fake news has always been part of elections. Even the U.S. founding fathers engaged in leveraged untruths.

What's different now?

The hypotheses that are our baseline assumptions:

  • Fake news by existing stakeholders in a society did not have the contagion powers it has today. 
  • Foreign powers, and parties influenced by foreign operators in any democratic society, can now frequently and easily access asymmetric information contagion tools and their associated effects at a level previously unavailable as societies were not as interconnected digitally. 
  • Separately, democratic institutions across the world have been undermined, which has a multiplier effect on asymmetrical power that a non-credible information contagion can wield.


So, We Have A Problem? Houston, We Have a Problem!

Yes, voila, some information to support the contention that we have a problem:

  • A story by the Independent on the possible deluge of fake new stories in France: http://www.independent.co.uk/news/world/europe/french-voters-deluge-fake-news-stories-facebook-twitter-russian-influence-days-before-election-a7696506.html
  • An ABC story on tech driven fake news possibly influencing the US election: http://abc7.com/politics/russia-used-tech-fake-news-to-influence-us-election-expert-tells-senate-committee/1826410/
  • A Vice news story about a "fake new machine" targeting the French elections: https://news.vice.com/story/russias-fake-news-machine-is-now-targeting-the-french-election
  • An Oxford study on fake news and the French election reported by the Verge: http://www.theverge.com/2017/4/21/15381422/france-fake-news-election-russia-oxford-study


What Has Been Done So Far?

Some solutions have been put in place. there has been an improved focus on fact checking. The press and also social media and digital behemoths like Google and Facebook have taken the actions toward being effective corporate citizens in ways that also strengthens their business.
  • Facebook and Google have already implemented tools and processes to delegitimize non-credible news: http://www.telegraph.co.uk/technology/2017/04/25/google-overhauls-search-algorithm-bid-fight-fake-news/
  • Facebook and Google are partnering with news organizations: http://www.reuters.com/article/us-france-election-facebook-idUSKBN15L0QU
  • Journalism organizations are taking action too: http://researchguides.journalism.cuny.edu/factchecking_verification_fakenews
The problem is not easily solvable though:
http://fortune.com/2017/03/29/facebook-google-fake-news/


Is Digital Action Needed, and Enough?

No. Digital action is no substitute for democratic and journalistic institutions, even if they have been undermined by internal social, economic and political forces. Are these institutions active, responsive and keeping pace with the digital change flooding society?

The true ring fences for any democratic society:
1. The Executive- Federal and State
2. The Legislature- Federal and State
3. The  Judiciary- - Federal and State
4. Strong and Free Press
5. Engaged and Skeptical Citizens

If nothing else, the media, upon self-reflection, would agree that #4 has been severely compromised. They've been impacted by the same digital forces that have become risks to democratic processes- there was even a movie about this; more from a previous post here:
http://insightplusideas.blogspot.com/2011/07/news-new-york-times-and-movie-about.html

This is not solved just by funding journalistic and media institutions (reference here to great journalistic institutions like the New York Times, the Atlantic, the Economist, Financial Times and others) that, as individual organizations, would have challenges with *fully* and *comprehensive* representing any richly diverse (viewpoints or other) democracy, regardless of their adherence to journalistic standards and to a mission that supports society's "growth".

I can attest to listening to the personal (and harrowing) story of an editor of a Philly newspaper who moved on to managing content for a small pharma company. A story told over lunch. Neither of us were really having lunch and I suspect neither of us had appetite for lunch after. Here is more food for thought:
https://www.theatlantic.com/business/archive/2016/04/how-americas-coastal-cities-left-the-heartland-behind/478296/

Even if we doubt that these ring fences are no different that they used to be two hundred years ago, they are uniquely threatened by the digital nature of a more complex society today. Even with strong local and state institutions a strong local press, and locally active and organized citizens, a digital forum that allows these institutions to weave together, be aware of and respond to digital threats from non-credible information may now be a critical need.

This leads us to a need for a separate digital forum that sheds light on "non-credible" information that impacts citizens and democratic processes and allows them to react.

The assertion, in conclusion: No, what has been done so far is not enough. Yes, more, on many fronts, especially digital, is needed.

Succinctly: We are at "necessary, not sufficient". We would be remiss to not pursue a digital framework.

What Can A Society Do Digitally?

Below is a digital approach that supports the creation of another ring fence to augment those that have already been acknowledged as core for democratic societies for a long time.

The focus is to foster transparency on non-credible information available to people in a society, and to foster channels, forums, tools and pathways for democratic institutions and people to swiftly counteract the effects of non-credible information on the democracy.

democracy, news and facts support democracy digitally
A Project to Support Democracy and Transparency Digitally


Why Open Source?

  • It's an idea.
  • A functioning democracy requires a panoply of processes, institutions and approaches. This is one. 
  • It can be implemented in many ways. 
  • The focus is on post facto management of response to "non-credible" news contagion- this is a non trivial problem.
  • It requires strong partnerships across companies and existing democratic institutions. 
  • It requires vision and long term support and action. 
  • As an engaged human being on this planet, I will be glad to support anyone who can run with this.
  • Even if it fails, this is an experiment we would be remiss to not try. 
  • Feel free to contact me for more information.


Note: This approach has been shared previously (early 2017) in various forums and individually with folks and startups seeking to solve this problem. This approach follows a clear path from questions about transparency with democratic institutions and processes that gripped a nation's consciousness in late 2016, and has been continually fleshed and augmented with more public information updates since late 2016. Separately, I am glad to see the press and social media and digital behemoths like Google and Facebook take the actions they have. They are being effective corporate citizens in ways that also strengthens their business.



Monday, October 6, 2014

The Washington Post, the News Industry, Jeff Bezos, Martin Baron and Innovation in News- Driving Change in a Changing World




Executive Summary: The Washington Post is neither an Amazon nor a Buzzfeed. Below are some elements of building a distinctive news organization that Jeff Bezos, Martin Baron and the news leadership would likely have considered at The Washington Post. They are structured as a framework, and presented with a parallel between building such a news organization and with managing innovation in fast paced industries. The metrics and insights that you may develop from these go a step beyond what the conventional audience, digital and social media metrics can do for you. No industry jargon was harmed or involved in the making of this quick essay. From the desk of A-Fine-Balance-between-High-Risk-Objectives-and-Metrics-For-Key-Results. 

Since Jeff Bezos bought The Washington Post last year, there has been a lot of media conversation here (Businessweek) and here (Politico) about the news organization's personnel changes and also about its direction.

The most recent and highly cited one has been an article by David Carr of the New York Times (See link: http://www.nytimes.com/2014/10/06/business/media/the-washington-post-regains-its-place-at-the-table.html ). The Washington Post, driven by Martin Baron and the leadership team, can take many paths towards building a distinctive news organization. For more about how New York Times handled its change, see here: http://goo.gl/7eSsQV

Let's address the elephant in the room.

What did Jeff Bezos gain by buying The Washington Post?

Digital is here.
Digital is not going away.
Digital will grow without Jeff Bezos' involvement.
Regardless of any potentially larger, altruistic reasons to own the newspaper that Jeff Bezos may share with the previous owners, The Washington Post offers Jeff Bezos a digital insight into minds on the Internet operating slightly higher up on Maslow's Hierarchy of Needs, compared to other websites. (Note: Maslow's Hierarchy is mentioned here only for simplicity- for a branding context, please feel free to refer to David Aaker's work here on the brand loyalty pyramid and Jennifer Aaker's work here on building innovative brands).

Additionally, while book publishing is a different animal from news, building a distinctive news organization that thrives in a digital world offers some transferable insights.

The Framework.

The framework below is one way to think about the trade offs involved in building a distinctive news organization. It offers a pathway to out-of-the-box metrics and potential key results the new organization's leadership could develop to manage a driven, aligned and responsive (towards stated objectives, not reactive) organization. I list a few dimensions of this framework to serve as guardrails.

The Objective.

Let's set a broad goal/ initial objective of this thought exercise for the Washington Post:
To build a widely read newspaper that has the sort of cache in the mind of the reader that Apple has relative to its competitors. It becomes a leader in an ecosystem for driving awareness, engagement and change, based on news elements, for the reader.

How's that for a start?

You will note that the objective explicitly sets the Washington Post a little higher on Maslow's Hierarchy of Needs than a content farm. (Note again: Maslow's Hierarchy is mentioned here only for simplicity- for a branding context, please feel free to refer to David Aaker's work here on the brand loyalty pyramid and Jennifer Aaker's work here on building innovative brands).

The Dimensions

A few iterations through the structure below should yield some quantifiable objectives as well.

Dimension 1: Reader Impact Zones.

In terms of the reader, let's define how news may impact the reader in the scope of his or her daily life. We shall describe these as concentric circles.

Immediate Zone: The Giants winning the Superbowl is an Immediate Zone impact. So is news of a regulation cutting your taxes in half.

Near Network Zone: News about quicker or easier access to drugs for a sick relative would be a Near Network Zone impact.

Overarching/ Distant Network Zone: Immigration reform that does not affect you directly, but is important to you as an issue, would have an Overarching/ Distant Network Zone impact.

Dimension 2: Type Reader Network Effect.

What kind of a reader network effect can a news story have? We can draw from our experience of current metrics covering news, digital and social media here.

Awareness: This would go beyond just how many readers have read the news item on a topic (i.e. not just CPM as a sample metric).

Engagement: This is not just sharing on social media. This may involve the number of thought leaders engaged in the conversation in and around the news coverage. The news organization's leadership in facilitating conversation across the ecosystem on the news topic.

Change: Is there a change in the readership's views due to this news topic coverage (if that is important? If not, why not?) A change in law, as a direct effect of the new organization's leadership in news coverage, would be an example of the change effect.

Dimension 3: Timeline.

How long does the news coverage and its impact last.

Thinsliced: Commentary on cat videos is an example.
Short: From one to a few news cycles.
Medium: May require sustained effort towards engagement and may lead to change.
Long: Policy decisions that may change the nature of society.

Dimension 4: Originating, Curating and Funneling News Items (a la Innovation).

Just as organizations realize that the next great disruptive innovation may not arise in-house, news organizations would understand that they may not always be at the center of the next 'greatest news story ever'. How you manage origination, curation and funneling (you may replace funneling with acceleration of news ideas, if you like) of news stories is important. What percentage of ‘impactful’ stories would The Washington Post like to break?

Dimension 5: Distribution.

Top two on this list would be partners, along with cross medium, multichannel content and promotions.

Investigation into civil forfeiture and also posting a John Oliver video on the same topic is a great example of partner and cross medium thinking. See link: http://www.washingtonpost.com/blogs/style-blog/wp/2014/10/06/watch-john-oliver-explain-civil-forfeiture-aggressive-police-procedures-on-last-week-tonight/

Evaluate The Framework So Far

We can come up with a few more dimensions, however, let's pause here. How does this help the editor and publisher? Here are questions worth thinking about:

How many news items can the news organization run in a year that string together into a medium term topic, which impact user views on the topic, engage 50%+ of the thought leaders on the topic and lead to an actual change in the life (say via a change in law) of the reader?
What is a sustainable frequency for these efforts?
Does a higher frequency of such efforts lead to increased subscriptions and greater reader retention?
Does a reduction of thinslicing type of content (say commentary on cat videos) lead to a reduction in traffic and hence a reduction in audience engagement?
Can this reduction in audience engagement be offset by pushing content through partners and other channels?

Conclusion.

Building a distinctive news organization requires and understanding of, and a sustained effort towards, the level of Maslow's Hierarchy of Needs the employees, the readers, the industry and the news organization as a whole, wants to operate at. Going by kudos from readers and media watchers (David Carr at the New York Times), the leadership is showing success at this. The dimensions and the framework shed light on some of the challenges they deal with on a daily basis.

What do you think?








Saturday, July 9, 2011

News, New York Times, and a Movie about Publishing

Executive Summary: A review of "Page One: Inside the New York Times"- a documentary that provides an inside view of a market leader in publishing through some changes in the industry. From the desk of If-It-Sounds-Like-the-NYT-But-Reads-Like-Twitter, It-Really-Isn't-A-Documentary, It-Is-A-Reality-TV-Show.

Introduction

The last time I posted about a movie was the opening weekend of Iron Man, over 3 years ago. This one is about "Page One: Inside the New York Times", a "fly on the wall" account of a desk at the New York Times.

The Key Theme: Challenges

The movie gets three challenges facing the New York Times right:

1. A Market Leader's Core Differentiation in a Seemingly Fragmented Ecosystem:
Where does the paper, and in comparison, the rest world, stand on news accountability, quality, objectivity, and transparency? The movie touches upon the difference between Journalism and activism, in the Wikileaks context.

2. The Survival of Publishing as a Well Oiled "Machine", and Its Metamorphosis :
The documentary covers Der Spiegel, Guardian and NYT partnering with WikiLeaks, and alludes to the shifting sands of the publishing ecosystem where a publisher could be a source.

3. Funding to Sustain a News Enterprise:
It touches upon the launch of the metered paywall at NYT (in line with the FT, and the Economist).

Finally...  The Opinion

As for the documentary experience, it stays true to the fly on the wall theme. Its like what reading Twitter is to reading the NYT. However, it does a great job of juxtaposing current changes in the industry impact the market leader, against its storied past.

If you are looking for more detail on the trends, you would be better served by visiting the Economist website (or reading this week's print edition) here:
http://www.economist.com/node/18904136. More on that to follow.

At worst, you may end up feeling like you watched some reality TV about a desk at the NYT, and even then, you will find a memorable line or two. "A textured life", for one.

What do you think? If you saw the movie, what did you think?

Thursday, April 30, 2009

A Classical & Fusion Concert at Carnegie Hall

I attended an Indian Classical & Fusion concert at Carnegie Hall earlier this year. A review of a concert in the series can be found here:
http://www.nytimes.com/2009/05/01/arts/music/01huss.html

My reaction to the concert: I was blown away.

I will admit to being a little starved of good classical performances of any sort for while, let alone live Indian classical. For someone with an untrained ear, I was really counting on flashes of brilliance from the performers to (re)capture my interest. A bit like a how an impossible volley at a crazy angle reminds you how much fun watching a Wimbledon final can be. Based on the names performing, I knew there would be at least a few flashes of brilliance.

The concert was all brilliance AND class. It was like being touched by God. It displayed Masters on top of their game, completely immersed, and reveling, in their trade. It was humbling, as all great displays of skill are, but I felt more like a wide eyed kid in a candy store.

The power of music! The patterns within a musical piece! The patterns within the music of the individual performers! The story that the interplay of instruments in a piece tell you and the story that a sequence of pieces tell you! Wow!

Like a little piece of art you like a little more than others, it even found a little bit of me to connect with. All this coming from an ear as untrained as mine.

I blame it all on the performers.

My jaw still drops (scrapes the floor, really) every time I think about the evening.